One of the best set ups we’ve seen this year was Relentless and Sofar Sounds joining forces to announce Mango Ultra.
Brand partnerships are hard to conquer, so many are made and so many don’t manage to succeed. However, this new drink is very tropical indeed and a perfect choice of liquid for festivals this summer. Sofar Sounds are the global music community renowned for putting on one-off intimate gigs in unexpected spaces.
To affiliate themselves with the music scene, Relentless called on Sofar Sounds to choose the music for the launch. An intimate performance was complete with material from Liverpool band , ‘All We Are’ and London based, ‘Tropics.’ Celebrating the onset of spring and the launch of its new zero calorie mango variant, Relentless threw a one-of-a-kind party. In the brand’s iconic Denmark Street store in the heart of London’s ‘tin pan alley’ music district, and with a capacity of just 100, the evening was a chance to see two exciting acts that look certain to make even bigger waves in 2015.
Scouse based three-piece, All We Are, blended their ambient soul and psychedelic R’n’B in a truly captivating style playing a stripped back set for the very first time. The band opened with I Wear You and their beautifully drowsy Utmost Good, before playing a selection of tracks and closing with their latest single Keep Me Alive. They are set to feature heavily on this year’s festival circuit so catch them if you hear their name this summer. In addition, multi-talented singer/songwriter/keyboard/guitar player Tropics, aka Chris Ward, played a typically hypnotic 45 minute set. Kicking off with Blame before playing Indigo, Torrents Of Spring, Kwiat, Home Consonance and he closed with Gloria.
Alongside the two enthralling performances, the newly renovated venue also played host to a mesmerising light installation. Specially created to resemble a tropical mango grove, the series of lights suspended from the ceiling changed colours and patterns in time with the music. The night further supports the Relentless ethos of providing amazing live experiences while supporting emerging creative talents, following its renowned dance stage at Leeds festival and Relentless Live event, both of which gave unsigned acts the opportunity to perform in front of thousands.
Relentless Mango Ultra is the exciting new zero calorie variant from Relentless, making it the seventh in the range.
Tropics performs for Relentless
All We Are performance at The Mango Ultra Event
Denmark Street
The new Mango Ultra
All We Are
