Denim & Supply Ralph Lauren have announced the next installment of Project Warehouse, a global initiative to showcase the newest faces in art and fashion and engage in creative collaboration with consumers, inspired by the spirit of artist warehouse communities. Following the success of previous collaborations in the Autumn with Grammy-nominated DJ/producer AVICII, illusionary portrait artist Alexa Meade and illustrator/sculptor Arran Gregory, the brand continues the momentum of Project Warehouse—this time with a focus on visual storytelling in ten words or less.
Launching in late February, Denim & Supply’s new partners for the spring include singer/songwriter pair Michael and Carissa Alvarado of Us The Duo, author, poet and photographer Tyler Knott Gregson and poet, activist and educator Chinaka Hodge. Drawing on Denim & Supply’s eclectic, vintage-inspired aesthetic for inspiration, each writer will create and share a short story that celebrates his or her personal connection with the brand ethos. Then, fans will be encouraged to post a photo on Instagram that visually interprets each story along with #ProjectWarehouse to enter for a chance to win $1,000 in Denim & Supply Ralph Lauren clothing and go on for a chance to win a trip for two to a Denim & Supply fashion shoot in New York City.
Beginning with Us The Duo on February 24, these unique projects will unfold over the course of the spring season, offering fans many opportunities to become part of the Denim & Supply collective. Project Warehouse content will be curated into a streamlined digital hub, integrating brand videos, user submissions and product to create a multi-dimensional experience that brings Project Warehouse to life.
