Who else is beginning 2015 with a motivational fitness regime? We certainly are and interestingly the retail industry is allowing us to be active and fashionable at the same time. In 2015 the Sportswear market is predicted to grow $178bn by 2019.
Thanks to the runway’s recent flourish of sports-inspired ready-to-wear – from neoprene scuba dresses and silk tracksuit pants to embellished sweatshirts and couture trainers – high fashion activewear has become de rigueur for brands ranging from Kenzo to Chanel.
Our favourite is the latest sportswear from Forever 21 which is not restricted to our Bikrim Yoga class; instead we can wear these designs with a wool knit jumper for lunch with friends or visits to Waitrose.
Forever 21 has announced the launch of their Activewear 2015 campaign highlighting new high-tech features as well as on-trend designs, the key theme for the new collection is ‘Fit. Function. Fashion.
Top Australian model, Shanina Shaik is the face of the campaign- her healthy physique and relaxed model off-duty sense of style naturally represents the fitness movement of the new Forever 21 Activewear collection.
The collection features high performance apparel including sports bras, leggings, tops and jackets geared towards high-impact activity and workout sessions that break a serious sweat. Key attributes of the Activewear collection include tight form fit, wicking, flat lock seams, key pockets and a gusset design that allows functional comfort. On-trend details including abstract prints, vibrant colours and cut-outs will turn heads both on and off the treadmill. Forever 21 Activewear collection will launch in stores globally and on Forever21.com beginning Friday, January 9, 2015.
To celebrate the Activewear collection, Forever 21 will partner with Australian fitness bloggers and personal trainers, Felicia Oreb and Diana Johnson of Base Body Babes Pty Ltd. The down-under duo will curate a 30-day Fitness Challenge with their favourite fitness, fashion, nutrition and workout tips. Forever 21 customers will be invited to participate in the Fitness Challenge and be given the chance to win one of five new active looks by posting a photo on Instagram of their active lifestyle following the tips provided by the Base Body Babes Pty Ltd. The Fitness Challenge will go live on blog.forever21.com and across Forever 21 social media channels, including, Facebook, Instagram, Twitter, Google+ and Pinterest from January 1, 2015 through January 30, 2015.
