We knew he’d had a brilliant man-over after he got rid of his original brunette locks. Now Giorgio Armani has announced that they have chosen Calvin Harris as the face of Emporio Armani for the spring/summer 2015 season. The internationally renowned DJ, singer, songwriter and music producer will also be the worldwide testimonial of the Emporio Armani Eyewear and Watch lines.
The campaign, shot in Los Angeles by photographer Boo George, will be unveiled globally in January. Choosing Calvin Harris as a testimonial reinforces the deep bond between Emporio Armani and the music world – perhaps this summer time campaign is created to promote sunglasses and DJ sets.
Scottish by birth, Grammy-Award winning Harris stands as the figurehead for modern dance music and is listed by Forbes Magazine as the world’s top-earning DJ for the second consecutive year. His record-breaking career includes being the first British solo artist to reach one billion steams on Spotify and having the most number one hits from a studio album, surpassing even Michael Jacksons Thriller.
