Typography is still making it’s mark well into Spring 2014. The first style from Alexander Wang’s SS14 campaign is self explanatory as raunchy mischief in a gritty cubicle seems to be the main direction of the look-book. Parental advisory is well and truly recommended thanks to Steven Klien’s photography. Wang manages to reinforce the ‘BFF’ theme in a rebellious manner, something that appeals to the junior fashion markets who aspire to the ‘YOLO’ attitude.
