The biggest festival hit Palm Springs once again and this time the brand partnerships have been taking the desert by storm. This budding fashion friendship comes in the run up to Wang’s collection for H&M.
“I am honored to be a part of H&M’s designer collaborations,” said Wang in a statement. “The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity.” Past designer collaborations include Largerfeld, Isabel Marant, Stella McCartney and Lanvin.
Wang is the youngest designer the brand have worked with, he’s only 30. Another spectacular idea from H&M to appeal to the junior and contemporary markets, cheaper alternatives will attract the savvy fashionista.
The exclusive event served as the grounds for H&M’s surprise announcement of its next designer collaboration with Alexander Wang. Following the announcement, VIPs such as Katy Perry, Robert Pattinson, Kate Bosworth, Alexander Skarsgard and over seven hundred guests enjoyed performances by headliner Major Lazer, as well as Jesse Marco, Just Blaze, and Iggy Azalea.
Lorde, Florence Welch, Chanel Iman, Fergie, Rosie Huntington-Whiteley, Jourdan Dunn, Kasia Struss, and Zoe Kravitz all came out to dance at what they thought was an H&M after party or an Alexander Wang Coachella party. As guests arrived at the location, LED lights and lasers projecting the Alexander Wang x H&M collaboration logo revealed the full scope of the event, and served as the informal announcement of H&M’s annual designer collaboration. Earlier in the night, news spread through the brands’ Social Media channels. Supporters of the collaboration Major Lazer, Jesse Marco, Just Blaze, and Iggy Azalea added to the excitement.
“I think it’s awesome that Alexander Wang is doing a collection with H&M and making it more accessible to everybody because I don’t know one person that is not a fan of his designs. I love it – I really love it!” says Iggy Azalea.
