A tropical paradise collection designed for the new Adidas collab went global this week. Is this something that might push Stella McCartney’s Adidas sketches out of the water? These are just what the gym ordered, outfits fit for casual summer adventures.
Translating the global energy and anticipation as the world turns to Brazil this year, Rio de Janeiro’s ‘The Farm Company’ and Adidas unite in an exclusive collaboration.
The collection intertwines the rich heritage of Adidas Originals’ iconic styles with Farm’s feminine and bombastic prints….
Designers now look to exterior global factors that affect the future trends of their fashion lines. It could be a film set for release, political voting, art exhibitions, music concerts that influence inspiration. Fashion companies need to be aware of the year ahead in order to forecast what will sell and Adidas have nailed it! Bring on the World Cup……
