John Vavartos surprised guests with a one off performance from legendary band KISS. The designers close connection with music is constantly growing.
John Varvatos first asked musician Ryan Adams to star in the Spring/Summer 2005 advertising campaign. This collaboration is the first of what is to become a signature of the brand, an iconic series featuring legendary musicians expressing their eclectic style in Varvatos clothing.
“Usually fashion designers keep their eye on what the rock world is wearing and a year later you see a remarkable resemblance in their collections. In John’s case, it seems to work the other way around. He has lent a lot of style to the rockers…” — Joe Perry, Aerosmith
Since the first campaign, JV featured musicians have included Joe Perry, Chris Cornell, Iggy Pop, Velvet Revolver, Alice Cooper, Cheap Trick, Perry Farrell, Franz Ferdinand, ZZ Top, Dave Matthews, The Roots, Green Day, Paul Weller & Miles Kane, and Jimmy Page & Gary Clark Jr.
John Varvatos’ first ever book documents the elements of rock style that have embodied the music community for decades and shares contents of Varvatos’ personal notebook that he has kept over the years, revealing his perspective on how musicians’ evolving styles have impacted fashion and pop culture over time. Have a look at the new SS14 collection modelled by the musicians…..
