THE HOUSE OF PERONI CLOSING PARTY

The House of Peroni in Portland Place closes its doors but the online destination continues to tell stories of Italian creativity and style every day ……

After two hugely successful month-long residencies that saw over 8,000 people enjoy the best of Italian style, culture, food and drink, The House of Peroni closes its doors at 41 Portland Place on Saturday, November 30th, and will reopen in a new undisclosed location in May 2014.

The House, designed by renowned Italian architect, Andrea Morgante, was open to the public throughout the months of July and November and featured inspirational works by over 30 innovative Italian artists, musicians, fashion designers, mixologists and chefs, including Ludovica Giosca, Carlo Bernadini, Formafantasma, Davide Quayola, Riva Starr, Simone Rainer, Andrrea RIOT and Fabio Quaranta, to name but a few.

Diners feasted on Michelin-starred food from Italian chefs the Costardi brothers and Peroni Nastro Azzurro-infused drinks created by master mixologist Gerry Calabrese. Fine food and drink were at the heart of the house, with sumptuous dinner parties hosted by the Italian Supper Club; artisan Italian street food courtesy of Street Feast each Friday, and an imaginative menu created by Bottega Wapping, who served cinema goers a menu corresponding to key plot points in Paolo Sorrentino’s critically acclaimed film The Great Beauty.

From December 1st, The House of Peroni will continue living online at www.thehouseofperoni.com. Updated with daily stories of Italian style and featuring the best of Italian fashion, photography, art, design, food and drink, the site is a daily source of inspiration, containing fascinating interviews with Italy’s most creative talent, exclusive fashion shoots and specially commissioned short films from the Italian new wave. The site will also cover key events from Italy’s creative calendar, such as the Venice Carnival, Milan Fashion Week and Milan Design Week.

The online editorial destination is the only resource of Italian talent of its kind and will give culture lovers a taste of Italy until the physical doors reopen again in May 2014. More details to come.