Pretty cool, we’ve never heard of a pop-up store that is accessible online! We’re in for a treat this week on Bonfire Night, this pop-up is beginning with a bang!
Versus Versace is proud to announce the launch of an exclusive online pop-up store for a limited period of 10 days from Tuesday 5th of November 2014.
The pop-up store will provide exclusive access to UK customers only.
Bags available via the online pop-up include the Shopper bag and the Saffiano clutch, whose distinctive, over-sized safety-pin detailing reinforces the iconic status of the Versace heritage alongside Versus’ role as the young heart and spirit of the brand. The result is a fresh look at accessories seen through the eyes of one of fashions most influential designers.
The collection, which will be available to UK customers only, comprises of nine Spring and Summer 2014 Versus Versace. The styles stay true to the glamorous style of Versace, characteristically elegant yet powerful, chic and sexy.
To celebrate this digital retail initiative, Versus Versace has teamed up with three bloggers to undertake a “Versus in the City” project. This project will see Peony Lim of Peony Lim blog, Five Five Fabulous’ Reem Kanj and Camille Charrière of ‘Camille Over The Rainbow’, create a visual diary for Versus that will be hosted on the brands’ Pinterest and Facebook page.
Customers will be able access the exclusive pop-up via the following URL: http://versuspopup.co.uk/
Only 1 sleep before the shopping can commence!
