Highly acclaimed fashion photographer Miles Aldridge has taken inspiration from Italian director, Federico Fellini’s era defining film, 8 ½ to celebrate the opening of The House of Peroni. The House will be open for the month of November and brings to London Italian style and creativity, with a focus on Italian contemporary film and fashion.
Recaptured in colour just over 50 years later, Italian Vogue photographer Miles Aldridge was inspired by a scene from the 1963 Academy Award winning film, originally featuring actress Sandra Milo, who he has replaced by Italian model Lorena Manelli. The model wears the latest collection by Italian fashion designer Antonio Marras with accessories by Simone Rainer.
“I have long been inspired by Italian film, especially the movies of Fellini,” said Miles Aldridge, “I jumped at the chance to convert my fascination with Italian fashion into this image, bringing to life this fascinatingly strange and beautiful woman and am thrilled the final version of the image will be showcased at The House of Peroni.”
The House of Peroni opens at midday on Wednesday 6th November. Designed by award-winning architect and co-designer of the Enzo Ferrari museum Andrea Morgante, The House features two beautifully designed bars, a luxurious cinema which will be screening Fellini’s 8 ½ as well as a series of contemporary Italian films. A number of other fashion installations throughout The House will allow guests to discover new wave Italian designers such as Arthur Arbesser and Fabio Quaranta, and the mesmerising video installation by artist Quayola whose work has previously shown at the V&A and takes viewers on an immersive journey into the bedrock of Italian art and culture.
Michelin starred chefs the Costardi brothers have created a menu inspired by their love of Italian fashion and film which is complemented by an experimental menu of Peroni Nastro Azzurro infused drinks created by master mixologist Gerry Calabrese both of which will be available throughout The House all day.
Choose from a range of both ticketed and non-ticketed events every evening in The House – create a bespoke scent guided by a professional perfumier – master the art of mixology with Gerry Calabrese – or taste the evolution of traditional and contemporary Italian cuisine with Street Feast and Italian Supper Club. Visit www.thehouseofperoni.com to find out more.
