The House of Peroni returns to London to Celebrate the New Wave of Italian Style and Creativity
The House of Peroni residency is returning to London for the month of November and will showcase the new wave of Italian style and creativity.
The House will open to the public at midday on Wednesday 6th November and guests can step inside a space designed by award-winning architect and co-designer of the Enzo Ferrari museum Andrea Morgante.
Inside The House guests can discover experiential fashion installations by the new era of Italian designers including, Fabio Quaranta and Simone Rainer, and watch specially commissioned fashion, art and documentary shorts.
A mesmerising video installation inspired by classical Italian sculpture has been developed by critically acclaimed video artist Quayola, whose work has previously shown at The V&A and MoMA and takes viewers on an immersive journey into the bedrock of Italian art and culture.
A luxurious cinema space within The House will be showing a series of contemporary Italian films every evening and be the home to a weekly, ticketed, unique film and dining event every Wednesday evening. The evening will feature a screening of the new and critically acclaimed film The Great Beauty, directed by Paolo Sorrentino, whilst enjoying a specially designed multiple dish taster menu that brings to life the tastes, smells and textures shown in the film.
The House features two beautifully designed bars, serving Peroni Nastro Azzurro and a menu of infusions developed by master mixologist Gerry Calabrese.
The Kitchen seats up to 12 people and offers guests a more formal dining experience. A new menu from Michelin starred Costardi Brothers will also be available throughout The House from 12noon – 10pm. This menu features delicious film and fashion inspired dishes including ‘Pane e Tulipani’, a Venetian pâté dish and tribute to director Silvio Soldini, and ‘Rosso Valentino’, their signature red risotto.
The soundtrack to The House has been created by 25 exciting young Italian music producers and DJs who have developed a bespoke playlist for each room and will also be live in The House, every weekend, playing the latest sounds inspired by Italy.
The House is WiFi enabled throughout and guests are welcome to use The House to meet friends, relax and enjoy the drinks and food menu from 12 noon until last orders at 11pm, Monday to Saturday. In addition there is a schedule of evening ticketed food, drink, film and fashion master classes and events as well as collaborations with a series of chefs and artisan Italian food suppliers.
A B O U T T H E D E S I G N E R S
Simone Rainer – He moved to Milan at the age of 18, abandoning a mathematical degree for fashion, where he discovered a love for textiles. His favourite material is leather, due to it’s vivid features and capacity to change throughout time and conserve the marks of it’s transformation.
In 2011, Simone Rainer launched his first range of bags, purses and a pedants, with a wish to combine two seemingly different worlds: one the tradition and craftsmanship of the Italian leather, and the other, the universe of geometry. Simone is creates unique textiles as well as concepts, for which he has been marked an innovator.
Fabio Quaranta – Originally studied economics: selling vintage clothes and managing a very exclusive boutique in Rome to fund his education, which led to a love for fashion. He was the first to import designers like Comme de Garcon and Dries Van Norton into Italy, introducing the new breed of Avant Garde designers making waves in international fashion.
Fabio Quaranta
Fabio Quaranta
Fabio Quaranta
Fabio Quaranta
An artisan approach with a feeling of freedom away from fashion cycles and trends. He respects age-old techniques favouring the traditional craftsman and processes – he sources fabric from a mill centuries old in its techniques – and says this is down to his study of ethics rather than fashion.
Arthur Arbesser – Arthur Arbesser was born and raised in Vienna and studied Fashion at Central Saint Martin’s College in London. After graduating he moved to Milan to work for one of Italy’s most renowned fashion houses for over 7 years. In 2012 he turned his dream into reality and decided to embark on his own.
Arthur Arbesser
In February this year Arthur debuted his womenswear collection during Milan’s fashion week. In July the Spring/Summer 2014 collection was presented in Rome as part of Vogue Italia and Altaroma’s competition ‘Who is on Next’ and was awarded first prize.
The House is open Monday – Saturday from 12pm – 12am, and entrance is free for everyone (18+ years). Guests will be able to view the exhibits, order food and drink, and stay as long as they like!
Open 6th – 30th November.
Monday to Saturday, 12 noon to 12 midnight.
41 Portland Place. London, W1.
No admission fee.
18+ only
