Rooney Mara is the new face of Calvin Klein perfume, downtown. The Dragon Tattoo actress is seen in a mist of iconic black and white screenplay. A sensual campaign soundtracked by the Yeah Yeah Yeah’s. Lead singer Karen O is no stranger to a brand soundtrack, her voice serenaded the Adidas 2008 advert with her track, ‘Hello Tomorrow.’ The short film was directed by David Fincher who worked on The Girl With The Dragon Tattoo, there must have been a sense of familiarity there for Mara. Watch the video for the new fragrance below…..
Fashion Soundtrack: Runaway – The Yeah Yeah Yeah’s
CALVIN KLEIN DOWNTOWN VIDEO
