The DIESEL+EDUN collaboration engages a global audience with the creative passion of its founders to raise awareness of the creative opportunities in Africa and build sustainable trade with the continent through fashion – a global loudspeaker for the new African economic and creative paradigm. In January 2012, Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono travelled to Uganda and Mali, where they shared their love of the continent and toured each other’s programs: Diesel’s Only The Brave Foundation projectin Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to further apparel trade and development in Africa under the name Diesel+EDUN.
Building on the success of its launch earlier this year, Studio Africa returns with a focus on championing musicians who are creatively inspired by their African heritage.
This season they travelled to Africa with their cast of three innovative musical talents – Spoek, Faarrow and Olugbenga — to co-create a brand new music video for each. All videos are shot on location in Africa and made with the support of Diesel+EDUN.
