There is nothing like a power girl kick ass campaign. Adidas motivate sporty women to express their desire to achieve their goals. This video is shot in different locations around the world and unites all cultures in the name of sport. The campaign also features mini interviews with inspiring sportswomen who narrate their short clips.
The #mygirls, the campaign promotes the brand through a hashtag and other instagram fun. The use of social media offers a network for sports loving women to communicate and share their passions with one another. Adidas always manages to nail it with their soundtracks. This time we’ve got Natalie Storm – Boyz 4 Breakfast (reinforcing the idea that women are equally tough). Our favourite had to be Dee Edwards ‘Why Can’t There Be Love’ which was played in the video with David Beckham and Snoop Dog.
Natalie Storm – Boyz 4 Breakfast
