ZDDZ SS13 COLLECTION

Woahhh ZDDZ is the clothing brand remixing urban impressions into a new angle of sophistication. The marriage of eccentric and refined qualities is the ceremony that defines a one of a kind AW12/13 collection.

ZDDZ seems to be the outfits all musicians seem to wear. Rita Ora, Lianne La Havas, Nicole Scherzinger, Aluna (from duo AlunaGeorge) and Nicola Roberts are avid followers of the brand. What’s even more exciting is the fact that ZDDZ are now stocked in Wolf and Badger in Notting Hill.

Bomber jackets, blazers and oversized blouses tackle graffiti print in a delicate and decadent fashion, where black and white geometric and paisley prints rumble up a ghetto aesthetic that could be easily worn in any environment. Dark inspiration from life in urban Russia is given a retro revival and spin, with magazine prints from hip hop artists summoning a sense of controlled chaos in the kaleidoscope designs.

There’s an undeniable essence of East End style about ZDDZ, where the party monster crowd could quite happily hijack the collection for nightclub style beats. Dasha is a designer that understands the urban obsession from the street stylers that take a trend and make it their own. Some of the most influential bloggers have worn the collection to New York and London Fashion Week, and celebrities are similarly addicted, with Nicola Roberts rocking up to an event in a ZDDZ bomber jacket.

This is a collection that embodies decadent rebellion. Where else can you find an androgynous suit that manages to look sophisticated and feminine in a chaotic hip-hop tapestry? ZDDZ encourages everyone to own an attitude enriched piece of daring fashion for the everyday.