AVICII RALPH LAUREN

We’re blown away by Ralph Lauren’s denim remix. One of the first sounds to the festival season is this collaboration and sensational fashion and music video from Avicii. ‘Silhouettes’ by the respective DJ sets the soundtrack for the young and energetic denim wearers of Ralph’s ‘Denim and Supply’ micro brand. Partying hard and staying up all night is the twenty something market that Ralph Lauren are delving into. Perfect timing from the world’s best DJ. Perhaps Tiesto started this DJ fashion trend with his collab with American brand GUESS. Anyhow, AVICII, we thank and praise you for your party beats and sexy vocals ! “Press play fast forward.” The video begins with a narrative of Avicci’s production techniques and like he says, “start with the melody first.” the vocals and beat then escalate and increase as the night unfolds.