BLEACH LONDON – W HOTEL – NYC PARDYY

Everyone’s favourite hair salon has fulfilled our luscious lock fantasies by throwing a fashion and music pardyyy in NYC. Yes BLEACH are the kids who began dip dye, set off a rainbow of hair care whilst selling a great cut and blow. BLEACH London is accredited in most fashion shoots to date, their expertise are regularly in ID, Hunger, POP magazine and on the catwalks of fashion weeks. Visit www.bleachlondon.co.uk for appointments. Watch the behind the scenes video below. In celebration of New York Fashion Week and Valentine’s Day, W New York – Union Square teamed up with Luv, Luv, Luv Records and BLEACH London for a pop up salon at the hotel followed by a fashion and music bash at Lilium. The musical lineup included Rob Ackroyd and Isabella Summers from Florence and the Machine and Pixie Geldof.

Fashion Soundtrack: All I wanna do – Splashh (reminds us of Suede’s track “beautiful ones.”)