RITA ORA SUPERGA

RITA ORA LOOKING ‘SUPERBA’ FOR SUPERGA

Italian shoes are the finest in the world, but you don’t have to book a flight to hunt them down. Superga are a great fashion trainer, here they are just in time for summer. Ever since American brand Keds(r) used Mischa Barton to sell a retro pump, comfortable shoes seem to have become more fashionably acceptable. Superga use good old British beauties to front and ‘feet’ their campaigns. It must be something about these leggy twenty somethings that sell the shoes to the public. Legs, feet and faces from Alexa Chung and Mischa Barton (for keds) have set these canvas pumps running out of stores and down city streets. The latest advertisement is a fashion and music endorsement, our favourite bloody type of promotion. This time we see Rita Ora lounging around her music studio, chilling in a pair of Supergas. It’s about time we saw Rita doing her bit for fashion, after all she treks to fashion weeks to support her bessie Cara Delevingne. Can we have some fashion spotlights on Rita as she takes the mic for centre stage ?! In the famous and beautiful words of legend Amy Winehouse, “Dust off your f*** me pumps.”