Fashion company GAP have once again put dancing and rhythm into their communication strategy. Their chosen dancer, Lil Buck leads a dance team called “New Styles Krew” he is also remembered for his performance with Madonna at the Super Bowl half time show in 2012. Perhaps GAP are trying to recreate their memorable Khaki Swing ad from 1998. Winter by GAP brings an inventive musical campaign by promoting their “Icon Redefined” collection. GAP shows us artists, Lil Buck, the Avett Brothers and Karmin. Lets pray this one has the same impact as 1998.
