Dermablend – is a highly corrective efficacy make-up which can camouflage anything. To prove the power of the product, “tattoo man,” Rick Genest is turned into a blank canvas. The campaign slogan “go beyond the cover” questions if we judge a book by its cover.They make his skin “socially acceptable” but his true layer is not destroyed underneath.
After watching this, it is understandable why the product is voted the number one dermatologist brand. Inspirational vid. Watch and be amazed!!!!
Fashion Soundtrack: There is hope – Zoo Brazil
orejonejo
NICE sounds.. and Amazing what make-up can do!
his super tense pursed lips make this uncomfortable for me to watch…
i wish he would relax his face. :”)
girlinafoodfrenzy
Now that! Is some serious ink he has going on there!!! Loved the concept behind the ad campaign and I really appreciate the meaning behind the campaign. It truly is about what we find body beautiful 🙂
anlena
That make-up is just unbelievable. It is sad how we still judge people for what they look like, but he’s look is quite extreme. The campaign is great, though.
kathryningrid
Yes, I’d say that is pretty amazing coverage. Both from Genest’s tattoo artist(s) and then from the good people of Dermablend! Clever concept for the ad campaign.