Dermablend – Rick Genest

Dermablend – is a highly corrective efficacy make-up which can camouflage anything. To prove the power of the product, “tattoo man,” Rick Genest is turned into a blank canvas. The campaign slogan “go beyond the cover” questions if we judge a book by its cover.They make his skin “socially acceptable” but his true layer is not destroyed underneath.

After watching this, it is understandable why the product is voted the number one dermatologist brand. Inspirational vid. Watch and be amazed!!!!

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4 Comments

  • Reply March 23, 2012

    orejonejo

    NICE sounds.. and Amazing what make-up can do!

    his super tense pursed lips make this uncomfortable for me to watch…
    i wish he would relax his face. :”)

  • Reply March 23, 2012

    girlinafoodfrenzy

    Now that! Is some serious ink he has going on there!!! Loved the concept behind the ad campaign and I really appreciate the meaning behind the campaign. It truly is about what we find body beautiful 🙂

  • Reply March 30, 2012

    anlena

    That make-up is just unbelievable. It is sad how we still judge people for what they look like, but he’s look is quite extreme. The campaign is great, though.

  • Reply April 2, 2012

    kathryningrid

    Yes, I’d say that is pretty amazing coverage. Both from Genest’s tattoo artist(s) and then from the good people of Dermablend! Clever concept for the ad campaign.

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