Pepe Jeans British Style Music Video

The question is, “HAVE YOU SEEN PEPE” which explains the cool kid hunt around the alleyways of Soho, London.

Pepe’s crew of youthful pals is made-up of an all-Brit cast similar to the strategy behind Burberry campaigns.  British socialites and it- boys are seen in the video; Edie Campbell, daughter of former Voguefashion editor, Sophie Hicks. Also seducing the lens are actress and singer Suki Waterhouse.

Track: Where Were You When The Lights Went Out by Idle Lovers. The Soundtrack is very Brit Pop, which is extremely appropriate as Claude Simonon son of Paul Simonon (Drummer from The Clash) is in the clip. We can’t help but want to be part of their gang and roam the streets of Soho.

Creative direction was given by photographer Alasdair McLellan and directional stylist Jane How.